Why Ecommerce Translation is More Important Than Ever
The past few months have massively changed the way we do business.
As physical shops have had to close their doors to in-person footfall and the revenue it brings, trading online became the only way for many companies offering physical products to remain in business overnight. When online retailing is the only available option to businesses and customers alike, you need to make sure you are maximising your business’ full online potential and reaching as many customers as possible. Offering your online shop in multiple languages is one of the smartest steps you can take in order to ensure your business makes the best of this time.
It’s never been easier to sell your products all around the world – the beauty of e-commerce is that it takes away the physical barriers of distance faced by bricks and mortar shops. Customers from all around the world can visit your shop and make a purchase – and sending your products to them is easy and affordable. There have never been fewer barriers in worldwide ecommerce.
What’s more, with physical shops closing their doors, more and more people are turning to online shopping for the first time. Here’s your perfect opportunity to find new customers who, if you’re able to provide them with a quick and easy service, will return time and time again even after the lockdown ends. Offering a choice of language options is one sure way to make the user experience as effortless as possible.
Here’s the real beauty: you don’t need to hire a marketing team with native proficiency in each language you want to target. At Talking Heads, we translate every aspect of your ecommerce business into any language you could possibly want. With an 11,000-strong network of expert translators covering every language in the world and a savvy team of ecommerce specialists who know exactly what goes into ecommerce translation, you don’t have to do any of the hard work.
We handle your entire online catalogue, translating everything from product descriptions to landing page copy. We’ll even give you the finished translation in the correct format for your specific e-commerce platform, whether you sell via Magento, WordPress, Amazon / AWS, Shopify, Ruby on Rails, or something else entirely. If the products you sell are covered by international legislation (such as with beauty or food products), we offer product label translation services that are fully legally compliant – and assured by our legal partners.
Our services don’t end with this – we help with SEO, email marketing, social media and translating customer enquiries. We have a wealth of experience in helping businesses big and small to reach their international markets, with our satisfied customers including Boohoo, Warburtons and Jaguar Land Rover.
What we can all learn from this pandemic is that we need to be more flexible in how we do business and be ready to react to changes as and when they come. If you want to expand your customer reach, our translation services for your ecommerce business are exactly what you need to get started. Contact us for a free quote today.