Keyphrase / Keyword Translation.
Unlike standard translation, where you really need us to provide just one translation option, it's imperative that we do give you options / synonyms when translating key phrases and keywords.
We provide the list of synonyms, e.g. translating 'dress' into Spanish would produce 'vestido', 'ropa' and 'traje'.
You use this multilingual keyword set to execute your keyword research, in which you will see one (or sometimes two) of those Spanish keywords producing a higher search volumes than the others.
Provide this data back to us and we'll use the word/s which produced the best search results / volumes from then on, in the context of ads and copy, e.g. 'mid length going out dress' would be 'vestido de ocasión a media pierna' assuming that 'vestido' was the strongest keyword to use.