Translation & Interpreting for Jaguar Land Rover.

An example of our Translation and Interpreting work relating to luxury automotive, training, employee engagement, brand voice.

The opening of Jaguar Land Rover’s new world-class facility in Brazil marks the latest exciting milestone in our global expansion.
— Wolfgang Stadler, Executive Director, Manufacturing
I thoroughly enjoyed the programme and it gave me the opportunity to learn many new skills. I believe that without ‘Inspiring Tomorrow’s Workforce’, I would not be working at Jaguar Land Rover today.
— Débora Esteves, Product Coach

Brazil Factory Opening Case Study

In 2016, JLR opened their first wholly-owned manufacturing plant outside of the UK in Itatiaia, Brazil, manufacturing Range Rover Evoque and Discovery Sport vehicles - the most popular Jaguar Land Rover vehicles in Brazil. 

Prior to this opening, Talking Heads worked with JLR to ensure a smooth launch; linguistically, culturally and technically.

The fully flexible plant has been designed to support the company's future plans and represents Jaguar Land Rover's long-term commitment to the Brazilian market.

This commitment was clearly shown in JLR's approach to staff training and employee engagement with the new team in Brazil.

Talking Heads provided:

  • Translation of 'Train the Trainer' training materials from English to Brazilian Portuguese. Including presentations, proposals, multimedia formats.

  • Provision of Interpreters during the 3 week training programme for new Brazilian team members in Liverpool.

  • Activities included one-on-one and group training, factory tours (technical content) and social activities.

  • Translation of further operational manuals and employee training documents for the Brazilian launch, including key 'Inspiring Tomorrow's Workforce' content.

  • Interpreters for a period of 12 weeks in Itatiaia, Brazil, during the handover of the new factory to the new Brazilian team.