Home Fitness Translation - How Brands Have Maximised a Fitness Boom
There’s no time like the present when it comes to your personal fitness, but whilst many of us are confined to long days at home due to continual national restrictions, motivation can sometimes be lacking (more TV anyone?). However, according to recent statistics, it seems many people across the UK have discovered their inner personal trainer over the last 12 months. A huge spike in exercise equipment sales hit 5800% last July and with online Zoom classes from yoga to high-intensity workouts hugely popular, at-home fitness is definitely having its moment whilst gyms and leisure facilities remain closed. So, is this just a trend likely to fade, or will the general public continue to seek at-home solutions for their fitness even after lockdown?
The Long Wait for Gyms & Facilities to Reopen
Much of the growing desire for at-home fitness has stemmed from the vast majority of those who regularly visited gyms and leisure facilities. Last year when lockdown measures were eased and non-essential businesses could reopen their doors, those who could return did so, but some people still chose to stay away and even cancelled their ongoing memberships. One group even lost 178,000 members during the first lockdown. Companies have had to react to the ongoing restrictions and those with e-commerce sites were able to provide fitness fanatics everything they need at home instead. Apps such as Freeletics saw an increase of 50% more activity during March and June, whilst Strava saw an average of 2 million new users every month throughout 2020.
How have sport and leisure facilities diversified? Well, they’ve taken to using technology to provide classes virtually, such as the David Lloyd Group who not only provide this for their members but also non-members wherever they are in the UK. Incentives like this have helped promote services and remind people that once restrictions relax, they will reopen once again.
Sport, Leisure & Fitness Translation Services
At Talking Heads, we’ve helped many sport and leisure companies promote their brand and products not just locally, but internationally with expert leisure and fitness translation services. The best reaction to current restrictions is to innovate and plan ahead, ensuring you are prepared for when usual service can resume. With the interest in at-home fitness at its peak, reaching out to your customer base is an opportunity not to be missed. Whether you have promotional material that needs an expert multilingual translation, or a website that needs marketing content ready for a global market, our services are designed to enhance your worldwide appeal.
To find out more about our award-winning services and how we’ll help your sport and leisure brand thrive, get in touch with the Talking Heads team today. Our Sport, leisure and fitness translation services help brands reach out to a global audience.