Demanding Digital - the rise of the digitally discerning consumer

Atos tell us that "Consumers are giving organisations few chances to get the digital journey right" (view full infographic here).

When looking at international customers, what should we consider?

The digitally discerning consumer has clear expectations: Simple to use, but not basic.

  • 58% expect digital updates to make the user experience simpler and cleaner
  • 78% would use a digital service because of speed
  • 81% would use a digital service because of simplicity

Time to rethink your customers; they are digitally empowered. There are 4 digital audiences your business must consider:

  • 18% Rapacious - Digital first, digital fast
  • 39% Receptive - Happy to use digital services once all options explored
  • 29% Reluctant - Use digital when essential, would prefer to speak to a person
  • 14% Resistant - Use digital services if no other option

Learn more about Atos here.

Working internationally adds in an additional element - language. Having a website in just 13 languages accesses 90% of all the money spent online. Visit our e-commerce page here.

Translation is key to communication with your customers. Talk to us about your international online communications.

Talking Heads

Talking Heads, 3 President Buildings, Savile Street, Sheffield S4 7UQ, United Kingdom

Talking Heads is passionate about creating content which helps companies to communicate in different languages across the globe, with key attributes of quality, commitment, ingenuity and personality. Talking Heads was established in Sheffield in 1999, has 12 management staff and a resource of over 10,500 linguists worldwide.

The ATC UK Language Services Market Survey put us in the Top 3% of UK Translation Agencies.

The Talking Heads Annual Customer Survey: 99% of respondents believe that our service provision is 'Reliable', 'High quality', 'Consistent', 'Useful', 'Good value for money', 'You pay attention to my individual requirements', 'Better than other providers I have used' or 'Very high quality'.