2017 Inbound Tourism Forecast

Overseas visits to Britain - trends and forecast

The VisitBritain forecast for the volume and value of inbound tourism is issued in December each year.

Their forecast for visits for the full year 2016 is 36.7m visits, an increase of 1.5% on 2015. Their forecast for spending by visitors in 2016 is £22.3bn, a 1.1% increase on 2015.

Their forecast for 2017 is for 38.1 million visits, an increase of 4.0% on 2016; and £24.1 billion in visitor spending, an increase of 8.1% on 2016.

Click here to read the full forecast.

Click to view inbound nation, region & county data.

You can also view data of where international visitors are coming from, resulting in which languages you can focus on, here.

The top markets for international visitors to the UK are:

  1. USA

  2. France

  3. Germany

  4. Australia

  5. Spain

  6. Italy

  7. Netherlands

  8. China

  9. Sweden

  10. Canada

Only 2/3 of these markets speak English as their native language - 6 or 7 require translations to achieve the authentic experience international tourists are seeking.

Reach out to international tourists through translated material:

  • Printed guides / information / signage / Instructions

  • Websites / Apps

  • Social media

  • Tour guide systems using cost effective technology

  • Email / Telephone support

  • International Campaigns

  • Stand graphics / Booklets / Brochures

Contact us to discuss your requirements - call 0114 470 1075 or click to email us.

All information taken from the Visit Britain website at https://www.visitbritain.org on 12 January 2017.